Philip Baechtold Interview

Philip A. Baechtold, the distributor of CADEAUX JEWELRY in Thailand, on the occasion of the opening of the CADEAUX MAKE LOVE Jewelry and Watch boutique at ZEN, Central World, Bangkok, was interviewed by HELLO! magazine (Thailand) about his business. The article was published in the issue of 4 March 2010.

Philip said that CADEAUX JEWELRY is in its 8th year of distribution in Thailand and that this occasion has been marked by the opening of the first boutique, CADEAUX MAKE LOVE Jewelry and Watch Boutique. He said that initially he had been cautioned by people in the industry that the CADEAUX JEWELRY style was not suitable for the Thai market, but that he had believed otherwise because affluent and sophisticated consumers from Thailand also traveled around the world and were acquainted with international jewelry trends, which were not always reflected by the jewelry on offer in conventional Thai jewelry shops, that were more focused on heavily set jewelry with clusters of diamonds and colored stones.

He further elaborated that also in Thailand there is interest interest for contemporary jewelry that like CADEAUX JEWELRY follows characteristic and modern design concepts and often shows more gold and craftsmanship than stones. This kind of jewelry, he said, was more expressive of a person's personality and standing in society, reflecting a timeless function of jewelry as a symbol of rank and status.

While not every determined effort would automatically lead to success, Philip ended by saying that his vision and the efforts of a devoted staff, further combined with a suitable partnership with large department stores and appropriate locations, had been borne results and that CADEAUX JEWELRY has been accepted and successful in Thailand.

PR GRAND OPENING Bangkok

PR scoops on the Grand Opening of the CADEAUX MAKE LOVE Watch & Jewelry boutique at ZEN, CENTRAL WORLD, Bangkok, which took place in December 2009.

PR scoop from PRESTIGE Thailand magazine, issue Feb. 2010, p.49. In the photo (right to left): Mr. Lukas Gasser, Minister, Embassy of Switzerland in Bangkok; Mrs. Yanee Jongvisuth, Mr. Allan Namchaisiri, Thanpuying Viraya Javakul, Dr. Soipetch Resanond, Dr. Pachuen Rodphothong, Mr. Philip A. Baechtold

PR scoop from GRAZIA magazine Thailand , issue 005, Feb. 2010, p.203, on the Grand Opening of the CADEAUX MAKE LOVE Watch & Jewelry boutique at ZEN, CENTRAL WORLD, Bangkok, which took place in December 2009.

In the pictures from top to bottom and from right to left: (Top picture) Two models dressed as university graduates presenting CADEAUX JEWELRY. (Middle picture) Dr. Soipetch Resanond, Mrs. Yanee Jongvisuth, Mrs. Avasda Pokmontri. (Bottom picture) Mr. Lukas Gasser, Minister, Embassy of Switzerland in Bangkok; Mrs. Yanee Jongvisuth, Mr. Allan Namchaisiri, Thanpuying Viraya Javakul, Dr. Soipetch Resanond, Dr. Pachuen Rodphothong, Mr. Philip A. Baechtold

GINKGO Ring

CADEAUX JEWELRY Ginkgo Ring (Model GK-02-002)

GINKGO. An ancient tree. Native to northern Asia and the forefather of all trees; an icon of longevity. The split or bi-lobed Ginkgo leaf is a symbol for two-in-one or one-in-two; an Oriental symbol for harmony and lasting values, in the West a sign for love. To CADEAUX JEWELRY an epitaph of precious emotions.

This is the original CADEAUX JEWELRY Ginkgo ring in 18 Karat gold. An intensely modern creation, designed by Evert Hofacker in 2001.

The ring band has a thickness of 3.3 mm and radiates strength, while the gentle shape of the Ginkgo leaf (here in white gold, set with diamonds) is inlaid into the outer ring band, emitting sensibility.

The same GINKGO ring design is available also without diamonds.

CADEAUX JEWELRY Ginkgo Ring (Model GK-02-001)

And as earpieces


CADEAUX JEWELRY Ginkgo Ring (Model GK-05-002)

COPYRIGHT by CADEAUX JEWELRY, Zug, Switzerland

CADEAUX MAKE LOVE: Jewelry Boutique at ZEN

17 December 2009 saw the opening of the CADEAUX MAKE LOVE jewelry and watch boutique at ZEN, 1st Floor, at Central World, Bangkok.

CADEAUX MAKE LOVE is an exceptional shop that specializes in elite jewelry and watches, and offers unique and stylish products.



CADEAUX MAKE LOVE is the prime retailer for CADEAUX JEWELRY, a chic brand that is up-and-coming and that is attracting strong and confident customers looking for a modern jewelry identity. It is the first time CADEAUX JEWELRY is being sold in a dedicated shop. The jewelry offered at CADEAUX MAKE LOVE is of high-quality 18 Karat gold and precious stones, and ranges from established classics to outrageous new creations that are unmistakable and flamboyant.

In addition to CADEAUX JEWELRY, the boutique carries exclusive watches that are not available anywhere else in Bangkok.
CADEAUX MAKE LOVE has chosen ZEN as location because of the fashionable blend of stores at Central World, the center’s growing popularity and the good name of the CENTRAL group with its loyal customer base.

The boutique is bold in concept and name. The prime color is an attractive warm red that is dimly subdued by the basic black of showcases and floor covering. The boutique’s name MAKE LOVE is a popular culture slogan that emerged in the counterculture movement of the 1960s, and has since been used as an anti-war motto and for the sexual revolution. For CADEAUX JEWELRY it advocates an exceptionally positive individual attitude that has the courage to be noticed in a world dominated by conflicts and troubles.

Cult Ring SCARAB - Pink Tourmaline

CULT by CADEAUX JEWELRY
With CULT, CADEAUX JEWELRY launches into different territory where jewelry is more than a subtle mark of personal accomplishment, style or rank. CULT is precious jewelry without fear; daring, witty and outrageous. For lovers and sinners – unmistakable, flamboyant and full of symbolism.


Ring SCARAB Pink Tourmaline
The Scarab is an earliest symbol of life. In the old kingdoms of Egypt amulets that resembled dung beetles and had hieroglyphs and symbols inscribed on their undersides were associated with life, rebirth and the sun, long before the sun god Ra was worshiped. The ancient Egyptians had observed that the Scarab beetle laid its egg in dung and pushed it around to form a ball, which reminded them of the sun and its path across the sky, while the newborn beetle signified rebirth. Later the sun god assumed the character of Khepri – a human body with a Scarab head, grasping an Ankh, a knot-type symbol of purification and eternal life. Scarab jewelry was made of various minerals, often set in gold and worn to attract light and heat, and as symbol of rebirth.

The ring and earrings “Scarab” Pink Tourmaline by CADEAUX JEWELRY are made of 18 Karat gold, with scarabs hand-carved from beautifully translucent Pink Tourmaline and encircled with brilliant-cut diamonds.

Precious Metal: 18 Karat White Gold and Yellow Gold
Gemstones: The CADEAUX JEWELRY ring “Scarab” Pink Tourmaline features a Scarab hand-carved from Pink Tourmaline (22.81 carats) and 40 brilliant-cut diamonds (0.40 carats).

The earrings “Scarab” Pink Tourmaline feature two Scarabs hand-carved from Pink Tourmaline (32.80 carats)

Cult Ring "Et In Arcadia Ego"

CULT by CADEAUX JEWELRY
With its CULT series, CADEAUX JEWELRY launches into different territory where jewelry is more than a subtle mark of personal accomplishment, style or rank. CULT is precious jewelry without fear; daring, witty and outrageous, for lovers and sinners – unmistakable, provocative and flamboyant in character.



Ring “ET IN ARCADIA EGO”
The Skull: symbol of death or of life? Umberto Eco says that humans are the only beings that are aware of their own death and that in humor lies our best hope for overcoming the grim thought of our own mortality. What better symbol then than the skull to remind us of our transience and to stop us from taking ourselves too seriously?
The skull and the phrase “Et In Arcadia Ego” are both historical memento mori – reminders that life is transient and that our existence unfolds in the shadow of death. While still ambiguous to some, the skull has reemerged as a symbol for life and as a motivation to live life to its fullest.

The ring “Et In Arcadia Ego” by CADEAUX JEWELRY is made in 18 Karat gold, with over 40 black diamonds on the ring band, over 60 brilliant cut diamonds and the skull and two rubies as eyes.

Precious Metal: 18 Karat White Gold and Yellow Gold
Gemstones: The CADEAUX JEWELRY ring “Et In Arcadia Ego” typically has over 40 black diamonds (of about 0.90 carats), 60 brilliant cut diamonds (0.30 carats) and 2 rubies (0.80 carats) as “eyes”.
Edition: Limited to people courageous enough to be different.

Cult Ring “IL MAGNIFICO”

CULT by CADEAUX JEWELRY
With its CULT series, CADEAUX JEWELRY launches into different territory where jewelry is more than a subtle mark of personal accomplishment, style or rank. CULT is precious jewelry without fear; daring, witty and outrageous, for lovers and sinners – unmistakable, provocative and flamboyant in character.

Ring “IL MAGNIFICO”
The Skull: symbol of death or of life? Umberto Eco says that humans are the only beings that are aware of their own death and that in humor lies our best hope for overcoming the grim thought of our own mortality. What better symbol then than the skull to remind us of our transience and to stop us from taking ourselves too seriously?
"Il Magnifico" (1449-1492) was an able political ruler from the Medici family. He served as patron to Leonardo da Vinci and successfully groomed his children as worldly, political and spiritual successors. His son became Pope Leo X. But Il Magnifico led his banking business to ruins and his later plans fell apart because of his heirs’ inability – a reminder that glory is transient.
The ring "Il Magnifico" by CADEAUX JEWELRY is made in 18 Karat gold and features a skull carved of black jade, turquoise or calcedony with a skullcap that opens to reveal a secret compartment. The cap is adorned with a diamond-set Ginkgo leaf and resembles a ceremonial papal head covering that symbolizes moral power and spiritual authority.

Precious Metal: 18 Karat White Gold and Yellow Gold
Gemstones: The CADEAUX JEWELRY ring “Il Magnifico” typically has over 25 brilliant cut diamonds and the black jade, turquoise or calcedony have a weight of over 40 carats.
Edition: Limited to 36 pieces.