LES PRESTIGIEUX 2010

Promotional offers

CADEAUX JEWELRY & WATCH exhibition - LES PRESTIGIEUX 2010
13 - 27 July 2010
Exclusive event by CADEAUX JEWELRY & WATCH BOUTIQUE
CENTRAL CHIDLOM (Piano Hall, 1F) Bangkok

RIP Nicolas Hayek

Died: Nicolas Hayek, 82. Founder of the SWATCH group. In the 1980's Hayek succeeded where most succumbed to competition and despair. He brought the Swiss watch industry back from the brink and restored its self-confidence. We extend our deep sympathies to the family of the deceased. May he rest in peace.

Ring GINKGO "HAPPINESS"

GINKGO by CADEAUX JEWELRY

Ginkgo Biloba is the forefather of all trees and represents the concept of longevity. Its bifurcated leaf is a symbol of two united in one - a symbol of harmony, love.


The ring GINKGO “HAPPINESS” is the latest edition of a series of jewelry featuring the Ginkgo leaf. In this edition, the leaf is brought to life with a red ceramic coloring and finely set diamonds in a ring made of 18 Karat pink gold.

CADEAUX JEWELRY created the Ginkgo Biloba design in reverence to the Ginkgo’s profound symbolism. Also called Maidenhair, this tree has endured over 300 million years and today is without surviving relatives. It is seen as a symbol of longevity, endurance and everlasting values.

The bifurcated leaf underlies the biological term “Biloba” and inspired Johann Wolfgang von Goethe to relate Ginkgo to his idea of duality, of two in one and one in two. In 1815 he wrote an enchanting ode to the Ginkgo.

Exhibitions Bangkok Jul/Aug 2010

LES PRESTIGIEUX 2010
13 - 27 July 2010
Exclusive event by CADEAUX JEWELRY & WATCH BOUTIQUE
CENTRAL CHIDLOM (Piano Hall) Bangkok



BANGKOK WATCH EXPO
15 July - 31 August 2010
PARAGON Bangkok


CENTRAL INTERNATIONAL WATCH FAIR
12 - 25 August 2010 (Preview)
26 August - 28 September 2010 (Main Event)
CENTRAL CHIDLOM Bangkok

Design

Design is omnipresent. In its true sense design is purposeful creativity and materializes with an understanding of a product’s function in the context of a specific era and prevalent needs, values and trends. Good design is associated with a distinct era.


CADEAUX JEWELRY emerges in Germany in the 20th century against a backdrop of modernism in art, architecture and engineering. Simplified forms reflect rationality, functionality and objectivity. Clear shapes create an unmistakable significance and at the same time a platform for both more sensitive and bold variations in CADEAUX JEWELRY.

Shop Concept in Bangkok Upgraded

Rising from the ashes. CADEAUX JEWELRY's licensee in Thailand, Baechtold Ltd., is investing in a new shop-in-shop at EMPORIUM on Sukhumvit road, opening in July 2010.



CADEAUX JEWELRY & WATCH BOUTIQUE. The loss of 2 flagship shops at ZEN offers CADEAUX JEWELRY an opportunity to upgrade its profile as a retailer of jewelry and watches.

CADEAUX JEWELRY reverts to the elegant original color and concept scheme: racing green, a lacquer finish and the Ginkgo leaf symbol. "Perhaps we felt the loss of ZEN was an omen. Those shops were conceived with a bold color concept of orange and black. Cadeaux Jewelry reviewed its original concepts again and decided to revert to the original scheme. Orange will still be used to highlight new and extraordinary products," said Philip Baechtold.

"Our shop at EMPORIUM does not replace our boutiques at CENTRAL WORLD. We have been negotiating with EMPORIUM for a long time for a suitable space. Naturally we hope this move will also motivate our staff, our suppliers and our customers", said Baechtold. He added: "We expect to be reopening our flagship stores in the city center within a year when CENTRAL WORLD will have been rebuilt".