CADEAUX JEWELRY & WATCH BOUTIQUE. The loss of 2 flagship shops at ZEN offers CADEAUX JEWELRY an opportunity to upgrade its profile as a retailer of jewelry and watches.
CADEAUX JEWELRY reverts to the elegant original color and concept scheme: racing green, a lacquer finish and the Ginkgo leaf symbol. "Perhaps we felt the loss of ZEN was an omen. Those shops were conceived with a bold color concept of orange and black. Cadeaux Jewelry reviewed its original concepts again and decided to revert to the original scheme. Orange will still be used to highlight new and extraordinary products," said Philip Baechtold.
"Our shop at EMPORIUM does not replace our boutiques at CENTRAL WORLD. We have been negotiating with EMPORIUM for a long time for a suitable space. Naturally we hope this move will also motivate our staff, our suppliers and our customers", said Baechtold. He added: "We expect to be reopening our flagship stores in the city center within a year when CENTRAL WORLD will have been rebuilt".
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