Gold

In a current article THE ECONOMIST newspaper, London, contends that the present value of gold is still nowhere near its peak of 1980, in inflation adjusted terms. http://econ.st/dxtzET

CADEAUX JEWELRY recalls the erratic peak of the gold price 30 years ago. For a moment in time it pulled the carpet from under the jewelry trade, as the worth of inventories rose daily and it became much more profitable to recycle gold jewelry than to market it. For that moment anything sold as long as it was made of gold. The focus was on the material or monetary value and not on the creatvive, stylish element of jewelry, which really defines its social function.

We recently have moved closer to such a situation again. And inevitably, gold has that magical combination of properties, as a rare commodity that maintains its worth against a backdrop of inflation-prone paper values, at the same time with those unique physical properties that make gold resistant against corrosion and decay and allow it to outlast milleniums in its original form and beauty. And its physical appearance, its color and lusture, which have become synonimous with gold's value, physical properties and beauty.

Gold jewelry transports all these extraordinary characteristics, not only its monetary value. Ultimately it is design that distinguishes jewelry from commodity, that makes jewelry magical, functional and personal, where beauty and style are enjoyed long after the price is forgotten.

CADEAUX JEWELRY